Equal Opportunity Google Disdain

I've written previously on my blog about how I don't like Google. I continue to stand by my reasoning that the company's success has been more about timing than brilliance, execution or even great marketing. Yet, I continually find myself saying there must be something about this company that I just don't understand so I decided that I should take it upon myself to learn a little more about Google. Over the weekend I purchased "The Search" by John Battelle. I'm not expecting much beyond the over-hyped-under-analytical story telling that is so common to both business books and books written by journalists. (Wow, a journalist writing a business book... this doesn't bode well for reasoned expository analysis) However, if I do find evidence of greatness or something that I think entrepreneurs can learn from, I'll be sure to follow up with another post on the subject. Be patient with me though, I don't have a lot of spare time at the moment to put towards reading the book.