SpiralFrog: Too Much Management
Fred Wilson wrote a post about Universal offering their entire music catalogue free, but with DRM, through a new startup called SpiralFrog. Mr. Wilson thinks the idea sucks because he would rather pay for media without DRM than get it free with licensing restrictions.
SpiralFrog's is using an ad supported model and if they are not too restrictive with the DRM or too over-the-top with advertising, I think the idea could be quite popular. As a Napster subscriber, I know that I would seriously consider switching if the DRM let me keep songs on at least two devices, but then again I'm not exactly a prosumer. I don't know how they are planning on implementing the advertising and my guess is that it may be audio inserted ads. If so that could get pretty annoying very quickly.
Nonetheless, I was curious about SpiralFrog so I checked out their website and noticed one of the most top heavy management teams I have ever seen. For a startup that doesn't launch until December of this year, they already have a CEO, CTO, COO, Chief Strategy Officer and Chief Sales & Marketing Officer. I'd like to echo Ed Sim and ask what all of these people are doing for the company? Just how big is SpiralFrog? Are they really a 100+ person company that hasn't released a product? Alternatively, is SpiralFrog a 10 person company with 5 C-level officers? Neither option seems to make sense unless each officer is really a co-founding software developer that actually spends their days coding.
On a separate note, I find the titles of Chief Sales Officer, Chief Marketing Officer and Chief Strategy Officer to be ridiculous.