Truemors Launches on Just $12K

According to an article in the Wall Street Journal this morning, Guy Kawasaki was able to launch his latest startup, Truemors, on just $12K by using free software and outsourcing development to North Dakota based firm.

"Apparently, Web businesses now aren't much harder to make than YouTube videos.Mr. Kawasaki says he has been working on Truemors for just three months. Because it uses free software, with programming done by a for-hire outfit in called Electric Pulp located in the high tech mecca of South Dakota, the costs are minimal. Mr. Kawasaki says to date, he has spent $12,000 on Truemors."

Starting a business for $12K is dirt cheap. I thought we were cheap at Cryptine, but we were no where near $12K. One big advantage that Guy Kawasaki has is that he is famous and anything that he does will get more attention that 99.9% of entrepreneurs. The fact that such a silly website even got mentioned in the WSJ clearly demonstrates just how famous Guy Kawasaki really is. Don't most companies have be remarkable in some way (successful, unique, controversial, etc.) to get this type of press?

Nonetheless, Call it $50K to hire a PR firm and do some marketing and its still dirt cheap.