Google's False Lesson for Entrepreneurs
Over a couple of Oreo Cookies and glass of milk earlier this evening my mind wandered to the subject of why I dislike Google so much. I've written previously about how I don't think there are many (any?) lessons for early-stage entrepreneurs to learn from Google, how I believe so much of the company's success is derived from luck and how much their hubris turns me off. However, I've never been fully satisfied with the post because it doesn't quite express exactly where my feelings come from. Yet, somewhere between dunking my Oreo in milk and stuffing my face, it dawned me that Google really bugs me because it seems like so many entrepreneurs in Silicon Valley misinterpret a key lesson from Google's success.
Google is routinely sited as an example of a company that won because it had the best technology. I couldn't disagree with this statement more... No company ever wins because they have the best technology. Success is built upon creating a meaningful value proposition, communicating it effectively and executing in sales. Having the best technology may or may not be a part of this formula.
This false lesson from Google seems to be most dearly held by entrepreneurs with engineering backgrounds. Its rare that I meet a software developer in Silicon Valley that prefers Windows to Linux or Unix, which ironically means that the most glaring example that the best technology does not always win is staring them in the face 8+ hours per day.
There is no doubt that some of my feelings towards Google are irrational and therefore I'll probably never be to fully explain them but this post helps me get a little bit closer and vent on a day when another Googlite has started making angel investments.